Three women shopping and holding shopping bags

Next Generation: Why it’s Important to Look to Entry-Level Luxury Consumers

Luxury retail stores should enhance their brand experience and provide personalized service to all consumers, but particularly entry-level millennial luxury shoppers. Millennial customers (those born after 1980) are beginning to spend more money and shop more often at luxury retailers than baby boomers. These entry-level consumers bring a completely new set of expectations to the… Read More on Next Generation: Why it’s Important to Look to Entry-Level Luxury Consumers

Stockphoto: New Trend newspaper

Reclaiming the Four Walls: Top 5 Brick-and-Mortar Retail Trends in 2013

By Shelley E. Kohan Retail’s four walls are the most valuable marketing assets out there today. The brick-and-mortar stores that know how to optimize their physical locations for maximum productivity will be the ones who come out on top this year. Here are the top five trends that will distinguish the leaders from the laggards,… Read More on Reclaiming the Four Walls: Top 5 Brick-and-Mortar Retail Trends in 2013