What the 2014 BrandZ Top 100 Means for Luxury Packaging
Since 2006, Millward Brown’s brand equity database generates a list of the top global brands known as BrandZ. The database holds data from more than 650,000 consumers and professionals across 31 countries, comparing over 23,000 brands. BrandZ ranks brands’ value by their earnings and revenue potential, by measuring their worth as indicated by consumer spending.… Read More on What the 2014 BrandZ Top 100 Means for Luxury Packaging
