Today, Luxury Daily posted an article on whether luxury brands should begin to integrate ecommerce into their retail strategy. We think luxury brands should absolutely begin selling their products online directly to the consumer. First, this is a huge revenue opportunity for the brand because they are not selling through an affiliate. Second, luxury customers… Read More on Should Luxury Brands Stop Avoiding ECommerce?
I am sure that everyone has heard the saying, “The customer is king.” Omni-channel is key to this as it is the process of streamlining all aspects of a retailer’s customer experience including in-store, website, social media, mobile and more. In retail, omni-channel (or omnichannel, as you’ll sometimes see it written) encompasses an experience that… Read More on The Rise of Omni-Channel in Major Department Stores