Monthly Archives: August 2021

For Retailers, it’s All Aboard the TikTok Train

With email marketing on its last legs, video platforms like TikTok are rapidly becoming the next big trend in retail marketing. From differences in social commerce to “microinfluencer” campaigns and discussion of what constitutes a viral video the Robin Report touches on it all. Read More on For Retailers, it’s All Aboard the TikTok Train

How Online Shopping Increases Pressure on Retailers

Holiday shopping during the pandemic added pressure on retailers, who struggled to deliver gifts on time. Despite shipping companies expanding operations and retailers shifting their holiday order cutoffs earlier to cope with the increased demand, delays were inevitable. Read More on How Online Shopping Increases Pressure on Retailers