In the face of inflation, supply chain issues and the need to transform their brands, industry giants Macy’s and Kohl’s are leveraging Target’s proven growth strategy. To discover the benefits of focused repositioning, alignment with young consumers’ preferences and enhanced shopping experiences… Read More on Assessing Target’s Growth Strategy
Around the globe, brand values and consumer expectations are driving more environmentally conscious policies and spending aimed at ameliorating the negative environmental impacts of carbon emissions, material waste, energy consumption and limited resources. While sustainability in the retail space began as just a buzzword, the global pandemic underscored the importance of nature for mental and… Read More on Wrap & Send’s 2021 Environmental Impact Savings
While many thought the ongoing pandemic would slow down the retail sector, creativity, tech advances, bold experiments and more are all transforming the customer experience and improving how brands sell products. Read More on Trendy Retail Industry innovations for 2022
Considering the profound effects global warming and climate change are having on our planet, two-thirds of consumers say that they would like to pay more for sustainable products. But two-thirds of retailers believe consumers are not prepared to spend more. What gives? Read More on With Trends Converging, Sustainability is Key