It’s easy to know luxury packaging when you receive it in the mail — perfectly branded tissue paper, clothing that isn’t wrinkled and cosmetics that don’t shift in shipping — but not many understand the process behind it. A brand’s identity hits a customer right when they walk into a store or visits a website… Read More on 3 Cues to Luxury Packaging
Changes to Affect Online Shopping Items FedEx Corp. has announced changes in the way it charges to ship larger packages and plans for “dimensional weight pricing” on all ground shipments effective January 1, 2015. The changes will increase shipping prices on items such as shoes, suits, large paper goods like toilet paper, and other bulky… Read More on New FedEx Pricing
Earlier this month, the Wall Street Journal published an article titled “Retailers Turn Store Clerks into Web Shippers,” which discusses the steps that brick-and-mortar based brands are taking to compete with online retail giants like Amazon. The article highlights several national brands such as Sears, Macy’s, Wal-Mart and Office Depot and the strategies they have… Read More on Retailers Turning Store Clerks into Web Shippers: Are they Qualified?
According to the United States Department of Transportation, more than four billion tons of hazardous materials is shipped in the US each year. Many of the materials are shipped in bulk but a large percentage of this number is transported by individual shipments. Hazardous materials and dangerous goods are defined as articles or substances that,… Read More on Two Wrap & Send Executives Obtain Multiple Hazmat Packaging Certifications
When a person walks into a luxury department store, they are immersed with the smell of high-end perfume and fresh leather, and the look of the perfectly branded retail displays. When a luxury item is purchased, the store associate wraps the item in tissue paper, carefully places the item in a box… Read More on When Luxury Retail Packaging Doesn’t Meet Customer Expectations
When shoppers open their doors to luxury fashion, they enter a world where the brand identity and experience is upheld through every aspect of the retailer’s exclusivity. The presentation of an item through the digital screen is one thing, but the look of the product as it is placed into the customer’s hand is the… Read More on The Art and Skill of Packaging Luxury Items
The average woman will buy 469 pairs of shoes in her lifetime with an overall price of about $25,000. According to a survey by Today’s Daily Express, women own about 19 pairs of shoes — three pairs with heels, five pairs of sandals or wedges, three pairs of boots, and three pairs of “going out”… Read More on Top 3 Reasons Designer Shoes Need to be Packed Properly