Photo by Hello I’m Nik on Unsplash
For many next-generation consumers, email marketing is so 2010. While consumers over the age of 30 use email for contacting friends, requesting information and staying up to date with their favorite brands, those under 30 largely associate email with workplace interactions — not making purchases. To better connect with shoppers, brands are increasingly fashioning a brand presence on video-based platforms such as TikTok. From generation and location insights, “microinfluencer” campaigns, and the elements of a viral video to the future of online content, this Robin Report piece highlights why video is trending in the retail space.
