How Decreasing Order Fulfillment Time Improves Customer Retention

Did you know that even minimal improvements to your customer retention efforts can help you significantly increase profits? New customer acquisition costs five times as much as retaining one, so e-commerce companies would be wise to prioritize customer retention. One of the most effective — and simplest — ways brands can increase customer retention is to decrease order fulfillment time. This Digital Commerce 360 article delves into why consumers expect fast delivery — and how companies can deliver on those expectations to stay competitive. Keep reading to learn more!