Did you know that even minimal improvements to your customer retention efforts can help you significantly increase profits? New customer acquisition costs five times as much as retaining one, so e-commerce companies would be wise to prioritize customer retention. One of the most effective — and simplest — ways brands can increase customer retention is to decrease order fulfillment time. This Digital Commerce 360 article delves into why consumers expect fast delivery — and how companies can deliver on those expectations to stay competitive. Keep reading to learn more!