Iconic bags like the Hermès Kelly and Gucci’s Jackie have graced stars and influenced pop culture for decades. Today, “It Bags” command staggering prices, but despite high costs, demand remains strong, driven by perceived exclusivity and investment value.
While these classic brands continue to be highly sought after, newer labels are stepping up to the plate and making waves in the industry with creative and innovative designs.
Looking to later this year, Libby Page of Net-a-Porter points to Bottega Veneta’s upcoming Andiamo, debuting in September, as the next must-have. Even better, these bags hold 70%-90% of their value, making them not just a fashion statement but a smart investment.
Read more from The Wall Street Journal about the evolution and the impacts of the “It Bag.”
