How the Blockchain is Authenticating Retail Goods

As we settle into an in-person and virtual hybrid world and luxury retail brands improve consumer engagement via online experiences, one interesting trend has emerged: blockchain technology. Most commonly leveraged to record cryptocurrency transactions, blockchain is emerging as a great tool for businesses dealing with sensitive or valuable data. In the luxury retail sector, the authenticity of goods drives value, and blockchain helps sustain this value by increasing traceability and preventing fraud. Check out this Clarkston Consulting piece to learn more about how blockchain allows for the authentication of luxury goods and other trends.