What’s in that little blue box? You know it’s from Tiffany & Co. And that gold-and-brown patterned package? That’s got to be Louis Vuitton. These brands have achieved instant recognition solely from their packaging. Tiffany and Louis Vuitton are among a handful of retailers who take every aspect of their brand into consideration, from the products to their iconic packaging.
Tiffany’s robin’s-egg blue boxes are distinct enough to set any girl’s heart aflutter. Could you imagine Tiffany’s jewelry coming in a pink or black or any other color box? Of course not. Tiffany’s blue boxes are essential to upholding brand recognition and setting them apart from all other fine jewelry collections. Actually, the famous color is a custom Pantone blue, PMS 1837 (guess what year Tiffany & Co. was founded?).
Louis Vuitton’s iconic monogram logo that is stamped all over the brand’s products was designed by Georges Vuitton, Louis’s son. Today, Louis Vuitton handbags, luggage and cell phone cases are must-haves for many. The Louis Vuitton logo and pattern are instantly distinguishable (and frequently imitated). In addition to the iconic logo and pattern, in his time, Louis Vuitton was known for the shape of the brand’s luggage: he was the first to market rectangular trunks, rather than dome-shaped ones, and is credited for designing the first modern luggage.
Saks Fifth Avenue has also distinguished their brand with black and white retail packaging that translates into a simple elegance. The decision to use black and white throughout the Saks brand’s packaging conveys a high-end yet unpretentious sense of identity. The simplicity and polarity of the two colors support Saks’ image as classic, timeless and elegant. Clean, crisp and readable, Saks’s black and white work well to enhance the retailer’s image.
Trying to join established brands with iconic packaging is Apple with their Apple Watch. The beauty behind the Apple Watch’s retail packaging is that it’s meant to be functional. The different collections of the Apple Watch are signified by coded packaging colors. The luxe packaging displays the product as well as houses the Watch’s combination charging dock, which can be used in conjunction with the iPhone. Clearly, a great deal of thought went into the Apple Watch’s packaging and how it will be embraced by consumers.
It is not an overstatement to say that no matter the product, packaging can shape a brand’s relationship with and influence on customers. The immediate familiarity between you and recognizable packaging is an experience that may be worth even more than the product itself. Iconic packaging is another dimension of a brand and tells a brand’s story box by box.
We are well aware of the importance and influence that product packaging has on customers. Wrap & Send works closely with brands to ensure that their brand identity is recognizable in their product packaging. We use our expertise to give brands the perfect packaging, meeting brand standards and customer expectations with every shipment.