One Thing Millennials are not killing? Luxury Brands

Luxury brands are thriving in today’s economy due to their adaptability and catering to the preferences of millennials and Gen Z, who value sustainability and long-lasting products over fast fashion. Technology has enabled luxury brands a unique opportunity to appeal to younger generations and expand their reach through new digital channels, allowing for more personalized services that build lasting customer relationships. While many experts worry about the effects of a sluggish economy on luxury brands, Fast Company offers some insight into how luxury brands are thriving and what the implications are for marketers — check it out!