Photo by Jacek Dylag on Unsplash
While the 2020 U.S. holiday season saw better-than-expected retail sales growth, major economic uncertainty means the early outlook for the 2021 holiday season might not be as promising. With retailers hoping to capitalize on post-pandemic opportunities this year, the time to begin planning is now. This eMarketer report forecasts that total holiday retail sales will rise, with e-commerce accounting for a record 18.9% of total holiday season retail sales. Keep reading to learn more about the factors retailers should consider to take advantage of this year’s holiday season.
