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In the retail space, it’s important to know what your customers want before they want it, spotting trends and pitfalls before they happen. With the busiest time of year rapidly approaching, retailers are peering into their crystal balls to understand what lies ahead for the 2021 holiday shopping season. From holiday shopping starting sooner and customers increasingly turning to buy-online-pick-up-in-store (BOPIS) options to customer demands for free shipping, easy returns and mobile commerce, Radial tackles why holiday shopping in 2021 is gearing up to be exciting in this article.