Today, Luxury Daily posted an article on whether luxury brands should begin to integrate ecommerce into their retail strategy.
We think luxury brands should absolutely begin selling their products online directly to the consumer.
First, this is a huge revenue opportunity for the brand because they are not selling through an affiliate. Second, luxury customers are changing. Affluent individuals are now more comfortable with buying high-priced items online, and are often too busy to shop in-store for many of these items. Also, millennials, who tend to prefer ecommerce, have more flexible incomes that they are willing to spend on luxury items.
Check out the full article on Luxury Daily: Should Luxury Brands Stop Avoiding ECommerce?