Since 2006, Millward Brown’s brand equity database generates a list of the top global brands known as BrandZ. The database holds data from more than 650,000 consumers and professionals across 31 countries, comparing over 23,000 brands. BrandZ ranks brands’ value by their earnings and revenue potential, by measuring their worth as indicated by consumer spending.… Read More on What the 2014 BrandZ Top 100 Means for Luxury Packaging
Earlier this month, the Wall Street Journal published an article titled “Retailers Turn Store Clerks into Web Shippers,” which discusses the steps that brick-and-mortar based brands are taking to compete with online retail giants like Amazon. The article highlights several national brands such as Sears, Macy’s, Wal-Mart and Office Depot and the strategies they have… Read More on Retailers Turning Store Clerks into Web Shippers: Are they Qualified?
Luxury retail stores should enhance their brand experience and provide personalized service to all consumers, but particularly entry-level millennial luxury shoppers. Millennial customers (those born after 1980) are beginning to spend more money and shop more often at luxury retailers than baby boomers. These entry-level consumers bring a completely new set of expectations to the… Read More on Next Generation: Why it’s Important to Look to Entry-Level Luxury Consumers
Wrap & Send Study Reveals that Luxury Retail Shoppers Expect Package Presentation, Free Shipping and Free Returns
What Do Luxury Retail Consumers Expect? Wrap & Send surveyed 1,000 women who make more than $75,000 annually on what they expect in a luxury retail shopping experience. The survey revealed that consumers who shop at higher-end department stores and boutiques expect impeccable package presentation whether purchases are made in-store or delivered to their home,… Read More on Wrap & Send Study Reveals that Luxury Retail Shoppers Expect Package Presentation, Free Shipping and Free Returns
As the luxury retail business begins to bounce back after the recession, retailers and brands can now redirect their focus on developing and building customer relationships by keeping up with the latest trends in luxury retail management. Knowing the latest trends allows you to successfully market your products to luxury retail shoppers. Here is our… Read More on 4 Biggest Trends in Luxury Retail Management