Iconic Packaging: Creating and Maintaining Customer-Brand Relationships
What’s in that little blue box? You know it’s from Tiffany & Co. And that gold-and-brown patterned package? That’s got to be Louis Vuitton. These brands have achieved instant recognition solely from their packaging. Tiffany and Louis Vuitton are among a handful of retailers who take every aspect of their brand into consideration, from the… Read More on Iconic Packaging: Creating and Maintaining Customer-Brand Relationships