As the competition between online retailers stiffens, businesses are quickly learning that offering free shipping will no longer set them above the rest. The Wall Street Journal examined this issue in their recent article “Free Shipping Alone Isn’t Enough: Online Retailers Go for Speed.” In the article, the writer attributes this shift to Amazon and… Read More on WSJ: ‘Free shipping isn’t enough’
Earlier this week, esteemed retail industry publication Luxury Daily posted a feature article on Wrap & Send’s President Mike Jamali. The publication’s editor, Sarah Jones, conducted a Q&A with Jamali on retail trends to look for, insights on packaging and shipping, and advice on planning for the holidays. Read the full article: Wrap & Send… Read More on Wrap & Send’s President Mike Jamali Featured in Luxury Daily
What’s in that little blue box? You know it’s from Tiffany & Co. And that gold-and-brown patterned package? That’s got to be Louis Vuitton. These brands have achieved instant recognition solely from their packaging. Tiffany and Louis Vuitton are among a handful of retailers who take every aspect of their brand into consideration, from the… Read More on Iconic Packaging: Creating and Maintaining Customer-Brand Relationships