The Advantages of Linking Your Stores with Your Online Business

The role of brick-and-mortar retail stores needs to evolve with customer shopping habits. Look at Macy’s as an example. While the department store giant’s online sales — 35% of its total sales — were down from 2020 penetration, Macy’s remains focused on sustainable omnichannel sales growth. Check out this Digital Commerce 360 article to learn more about why Macy’s plans to keep digital part of its core and how stores coupled with e-commerce will be vital for Macy’s future.