Photo by William Iven on Unsplash
The pandemic accelerated online purchasing in 2020, but more e-commerce sales mean more online returns. While it is often cheaper for retail brands to refund the purchase price and let customers keep inexpensive items or large products that incur hefty shipping fees, consumers will come to expect that they’ll both be refunded and able to keep returns. Though this practice could foster deeper loyalty, the potential of unwanted products ending up in the waste stream is high. Check out this Robin Report piece to see how this growing trend among retailers is creating concerns.
