With Trends Converging, Sustainability is Key

A combination of circumstances and pandemic-prompted events have combined to create major attitudinal changes among consumers. Whether discussing the “Great Resignation” or the profound effects of global warming and climate change, sustainability has emerged as a key component of decision-making for nearly every demographic. Consumers across age groups are all willing to spend at least 10% more for sustainable products — and time is running out for retailers who are lagging behind customers. This Robin Report piece highlights the trend and what brands can do to ride the sustainability wave.