Purse on a multicolored background.

How “It Bags” Shaped Pop Culture

Vogue editor Barbara Cushing Mortimer, known later as Babe Paley, made waves in the 1940s with a distinctive drawstring purse, ushering in the “It Bag” era.

Today’s luxury bags remain symbols of status, but what makes them so irresistible? From Paley’s iconic 1940s purse to today’s must-haves, learn more about these coveted pieces’ fascinating history and their impact on the fashion industry. Read More on How “It Bags” Shaped Pop Culture