Image Credit: Milan, Italy - February 22, 2018: Fashionable girls wearing Fendi clothing posing after Fendi fashion show during Milan Fashion Week - street style concept. By: agcreativelab | Adobe Stock

‘Loud Luxury’ Stages a Comeback as Brands Chase Relevance

Trends

Subtlety is out, statements are in. Fashion powerhouses from Gucci to Burberry are swapping quiet minimalism for bold logos, vibrant designs, and heritage revivals. With sales sagging after pandemic-era price hikes, new creative directors are betting that “loud luxury” can reignite desire. Will this shift win back shoppers or deepen the divide between ultra-luxe and more accessible labels? Read More on ‘Loud Luxury’ Stages a Comeback as Brands Chase Relevance. Read More on ‘Loud Luxury’ Stages a Comeback as Brands Chase Relevance

Image Credit: SINGAPORE - NOVEMBER 07, 2023: bags on display inside Louis Vuitton store in Singapore Changi Airport. Louis Vuitton is a French luxury fashion house. By Heorshe | Adobe Stock

U.S. Tariffs Put Luxury Brands’ Pricing Power to the Test

Shipping, Trends

Luxury brands avoided the steepest tariff threat in the latest U.S.–EU trade deal, but a new 15% duty still puts pressure on already fragile sales. With consumer demand softening and price fatigue setting in, brands like Chanel, Louis Vuitton, and Dior must decide whether to raise prices again or risk profit declines. Will pricing power hold up, or will shoppers turn to resale markets instead? Read More on U.S. Tariffs Put Luxury Brands’ Pricing Power to the Test. Read More on U.S. Tariffs Put Luxury Brands’ Pricing Power to the Test