When shoppers open their doors to luxury fashion, they enter a world where the brand identity and experience is upheld through every aspect of the retailer’s exclusivity. The presentation of an item through the digital screen is one thing, but the look of the product as it is placed into the customer’s hand is the last impression a brand has to make on the customer. Behind the box, packaging luxury retail is something that requires thought, foundation and a unique touch to ensure that every individual item receives necessary care.
The process of luxury packaging plays a lead role in establishing a brand’s identity. Each package enhances branding while creating a personalization to each garment packaged. No matter how big or small, the presentation and delivery of the item must fulfill the quality of the brand itself.
With the right use of structure, materials and branding, each individual item is packaged in a process that is perfected for the item itself. Each item is shipped in a box that fits perfectly, packed with tissue paper for no movement, and sealed with the exact amount of tape. Shoes, designer bags and clothing are a part of an expert packing process, along with many other luxury retail items. Here are a few examples of what a customer will receive when their purchase is packed by Wrap & Send:
- The process of packaging designer shoes begins with wrapping each shoe individually inside the shoebox to prevent them from rubbing together. Tissue paper is then placed into the box to secure the shoes so they don’t rub together.
- Each individual bag is carefully wrapper with tissue paper. For bags with metals embellishments, more tissue paper is wrapped around these areas to reduce risk of scratches.
- All clothing is placed in garment bags and wrapped with tissues to reduce wrinkles. Then the garment is placed in a bag that fits perfectly so it won’t shift or wrinkle during transportation.
Packaging luxury retail items is both an art and a skill for Wrap & Send. Our packaging process is designed to keep the items safe, wrinkle-free and to give the customer a beautiful presentation when they receive their purchase.