The average woman will buy 469 pairs of shoes in her lifetime with an overall price of about $25,000. According to a survey by Today’s Daily Express, women own about 19 pairs of shoes — three pairs with heels, five pairs of sandals or wedges, three pairs of boots, and three pairs of “going out” shoes. Shop Smart magazine released a similar poll stating 33% of women spend $100 or more on their shoes, and 30% feel comfortable buying their shoes online.
With the amount of online shoe sales increasing, as well as the number of products shipped from stores, professional packing and speedy delivery are now a larger extension of your brand.
Here are 3 reasons designer shoes must be packed well:
No scratching allowed
When shoes are packed correctly, it stops them from shifting in the box and possibly scratching or scuffing each other during shipping. Many designer shoes feature different types of embellishments, heels and fabrics that shouldn’t collide. If shoes are placed in the shoebox without the proper packaging, the excess space contributes to movement, which can cause irreparable damage. By individually wrapping each shoe, they will arrive to your customer in pristine condition.
Eliminate lost soles
The shipment process can be extensive and touch many hands. Improper packaging is the most common reason that parcels arrive damaged. Boxes that are damaged can sometimes open, and their valuable contents can fall out. If each shoe and the box itself are packed correctly, there is less chance of the shoes getting lost.
Department store presentation
When a customer receives new shoes in the mail, they should always be aesthetically pleasing – from the look of the outside box to the presentation of the shoes themselves. Shoes should be ready to be unwrapped and worn, just as if the customer bought them directly from the department store. Online shopping or shipping from the store should provide the same branding, quality and exceptional display as you receive at the store.