Monthly Archives: August 2013

When Luxury Retail Packaging Doesn’t Meet Customer Expectations

          When a person walks into a luxury department store, they are immersed with the smell of high-end perfume and fresh leather, and the look of the perfectly branded retail displays. When a luxury item is purchased, the store associate wraps the item in tissue paper, carefully places the item in a box… Read More on When Luxury Retail Packaging Doesn’t Meet Customer Expectations

The Art and Skill of Packaging Luxury Items

When shoppers open their doors to luxury fashion, they enter a world where the brand identity and experience is upheld through every aspect of the retailer’s exclusivity. The presentation of an item through the digital screen is one thing, but the look of the product as it is placed into the customer’s hand is the… Read More on The Art and Skill of Packaging Luxury Items