Assessing Target’s Growth Strategy

As retail brands attempt to recapture some prepandemic magic in the face of inflation and supply chain issues, a couple of industry giants are borrowing a page from another retail titan’s book. The major story coming out of Macy’s and Kohl’s recent investor presentations was the brands leveraging Target’s proven growth strategy, including focused repositioning, aligning merchandising and distribution with young consumers’ preferences and enhancing shopping experiences, to transform their operations and provide a fundamentally different but relevant experience to consumers. Read this Robin Report article to learn more.