Staying competitive in today’s consumer market means moving beyond traditional methods. For consumer products and retail (CP&R) companies, leveraging technologies like artificial intelligence, generative AI and digital twins is no longer optional to keep up with customer demands and optimize operations.
AI allows businesses to tailor marketing, forecast demand and streamline inventory, with generative AI accelerating content creation and product development. Digital twins help optimize manufacturing and enhance decision-making across the supply chain, while cloud and enterprise resource planning upgrades offer real-time analytics and seamless operations from front to back offices.
CP&R businesses must integrate these technologies with a clear strategy to stay competitive and succeed, ensuring their infrastructure aligns with market demands and consumer expectations. How can these innovations propel your business forward? Read more on the technology trends shaping the future of CP&R.
