Between price promotion, retail’s slow response to changes in consumer behavior, inflation and the “great resignation,” the best retailers and consumer brands of our generation have followed one another over the cliff. So, how can we imagine a new narrative to put the world on the cusp of a retail revolution? In this riveting piece from The Robin Report, Kate Newlin asks what if — what if the consumer economy as we know it is no longer viable? How can retail make their branded experience based on values and purpose, not the acquisition of unnecessary stuff? Read more on The Robin Report.