As the world moves into an increasingly digital space, retailers like Walmart are deploying technology and other resources to win shoppers during the holiday season. With the holiday shopping season in full swing, item-by-item price competition between Walmart and Amazon has the potential to be a race to the bottom, with big and small retailers, as well as suppliers, losing out. As the retail titans fight for business, there’s concern that other retailers will suffer. What can smaller retailers do to compete? Find out in this America Retail article.
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