According to recent reports, 2013 is the year online went mobile and we believe that 2014 will be an even bigger year for mobile shopping. Trends are emerging to suggest that consumers crave a mix of technology and tradition when interacting with luxury brands. Consumers buy products and services from these brands because they seek… Read More on Most influential platform of 2014: Mobile
Luxury retail stores should enhance their brand experience and provide personalized service to all consumers, but particularly entry-level millennial luxury shoppers. Millennial customers (those born after 1980) are beginning to spend more money and shop more often at luxury retailers than baby boomers. These entry-level consumers bring a completely new set of expectations to the… Read More on Next Generation: Why it’s Important to Look to Entry-Level Luxury Consumers
By Shelley E. Kohan Retail’s four walls are the most valuable marketing assets out there today. The brick-and-mortar stores that know how to optimize their physical locations for maximum productivity will be the ones who come out on top this year. Here are the top five trends that will distinguish the leaders from the laggards,… Read More on Reclaiming the Four Walls: Top 5 Brick-and-Mortar Retail Trends in 2013
What Do Luxury Retail Consumers Expect? Wrap & Send surveyed 1,000 women who make more than $75,000 annually on what they expect in a luxury retail shopping experience. The survey revealed that consumers who shop at higher-end department stores and boutiques expect impeccable package presentation whether purchases are made in-store or delivered to their home,… Read More on Wrap & Send Study Reveals that Luxury Retail Shoppers Expect Package Presentation, Free Shipping and Free Returns
As the luxury retail business begins to bounce back after the recession, retailers and brands can now redirect their focus on developing and building customer relationships by keeping up with the latest trends in luxury retail management. Knowing the latest trends allows you to successfully market your products to luxury retail shoppers. Here is our… Read More on 4 Biggest Trends in Luxury Retail Management
The omni-channel has been a buzzword in retail for several years. Once online shopping began to get big, the idea of integrating all of the different sales channels made sense. The omni-channel theory is: go where the customers are. But, these days the customer isn’t just “online,” “mobile” and “in-store” anymore. They are on… Read More on Social Media and The Omni-Channel
