U.S. Tariffs Put Luxury Brands’ Pricing Power to the Test
Luxury brands avoided the steepest tariff threat in the latest U.S.–EU trade deal, but a new 15% duty still puts pressure on already fragile sales. With consumer demand softening and price fatigue setting in, brands like Chanel, Louis Vuitton, and Dior must decide whether to raise prices again or risk profit declines. Will pricing power hold up, or will shoppers turn to resale markets instead? Read More on U.S. Tariffs Put Luxury Brands’ Pricing Power to the Test. Read More on U.S. Tariffs Put Luxury Brands’ Pricing Power to the Test











