When it comes to online shopping, the vast majority of consumers believe the shipping experience stands out because it’s the final touchpoint they have with a brand. Poor shipping experiences negatively impact consumers’ perception and makes them less likely to purchase from that retailer again in the future. With shipping now a crucial consideration in consumers’ purchasing decisions, retailers can meet increasing customer expectations by implementing an efficient, customer-focused shipping strategy that balances shipping costs with shipping speed. Read more about the importance of perfecting your shipping strategy in this Parcel article.
Category: Shipping