In today’s world of retail, having a single view of the customer is essential, and unified commerce is forcing retailers to rethink every aspect of a customer’s journey and experience. With the COVID-19 pandemic driving elevated consumer expectations around the same-day delivery and integrated services like BOPIS (buy online and pick up in-store), forward-thinking brands are undergoing a total retail transformation that embraces each step of the purchasing journey. With the rise of digital commerce, this Robin Report piece tackles how unified commerce drives improved customer experience management.
Category: Trends