With email marketing on its last legs, video platforms like TikTok are rapidly becoming the next big trend in retail marketing. From differences in social commerce to “microinfluencer” campaigns and discussion of what constitutes a viral video the Robin Report touches on it all. Read More on For Retailers, it’s All Aboard the TikTok Train
Holiday shopping during the pandemic added pressure on retailers, who struggled to deliver gifts on time. Despite shipping companies expanding operations and retailers shifting their holiday order cutoffs earlier to cope with the increased demand, delays were inevitable. Read More on How Online Shopping Increases Pressure on Retailers
Last year’s holiday shopping season experienced better-than-expected retail sales growth — and the early outlook for this year is solid despite major economic uncertainty ahead. From the economy to Prime Day and Thanksgiving, opportunities exist for retailers to take advantage. Read More on Planning for the 2021 Holiday Shopping Season
The COVID-19 pandemic undoubtedly transformed many aspects of our daily lives — including online shopping habits. To help retailers better understand the shift, the RAND Corporation compared patterns from the beginning of the pandemic to last July and August. Read More on On the Road To Recovery, Americans’ Online Shopping Habits Continue To Shift Read More on On the Road To Recovery, Americans’ Online Shopping Habits Continue To Shift
While consumer demand for shopping malls is recovering, it has not yet sprung back to its pre-pandemic state. To help shopping center owners better understand shifts in consumer behavior, Weinswig’s Weekly dove into how malls can serve as platforms for retailers. Read More on Amid a Recovery in Demand, How Can Malls Become Platforms for Retailers? Read More on With Demand Recovering, Malls Can Serve as Platforms for Retailers
While executives don’t want their brand to be left behind, they also are hearing mixed messages about what digital transformation is — and isn’t. To help luxury brands better navigate this shift, Luxury Institute conducted its own research. Read More on How Luxury Brands can Successfully Implement Digital Transformation Initiatives
The pandemic illustrated the essential nature of the Millennials and Gen Zers who make up the large majority of frontline retail employees. As we reenter the post-pandemic world, attracting and retaining the next generation of retail employees will be vital to any brand’s success. Read More on Attracting and Retaining Retail’s Future Workforce
From product design to marketing, numerous elements factor into the success of any e-commerce retail business. And thanks to the success of retail giants like Amazon, a well-thought-out shipping strategy has become one of the most important aspects of an e-commerce business. Read More on The Value of an Excellent Shipping Experience
The digital transformation has left entirely too many luxury brands lagging behind. Brands leveraging tech to communicate with — and deliver to — consumers are rewarded, but the biggest customer experience opportunity now is to blend digital and emotional intelligence. Read more on Digital + Emotional Intelligence = Improved Customer Experience Read More on Digital + Emotional Intelligence = Improved Customer Experience
Despite the ease and convenience of online shopping and curbside and in-store pickup, the growing trend among retailers of letting customers keep unwanted products after refunding their money is creating a myriad of unintended consequences. Read More on The Rise of — and Problem With — Retail Returns
