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Aug272013
example of product packaging

When Luxury Retail Packaging Doesn’t Meet Customer Expectations

PackingAugust 27, 2013

          When a person walks into a luxury department store, they are immersed with the smell of high-end perfume and fresh leather, and the look of the perfectly branded retail displays. When a luxury item is purchased, the store associate wraps the item in tissue paper, carefully places the item in a box… Read More on When Luxury Retail Packaging Doesn’t Meet Customer Expectations

Aug62013
Thumbnail of the woman holding a red shoe box

The Art and Skill of Packaging Luxury Items

PackingAugust 6, 2013

When shoppers open their doors to luxury fashion, they enter a world where the brand identity and experience is upheld through every aspect of the retailer’s exclusivity. The presentation of an item through the digital screen is one thing, but the look of the product as it is placed into the customer’s hand is the… Read More on The Art and Skill of Packaging Luxury Items

Jul162013
Image of shopping cent displaying luxury brand

4 Biggest Trends in Luxury Retail Management

TrendsJuly 16, 2013

As the luxury retail business begins to bounce back after the recession, retailers and brands can now redirect their focus on developing and building customer relationships by keeping up with the latest trends in luxury retail management.  Knowing the latest trends allows you to successfully market your products to luxury retail shoppers. Here is our… Read More on 4 Biggest Trends in Luxury Retail Management

Jun182013
Sparkly red heels

Top 3 Reasons Designer Shoes Need to be Packed Properly

PackingJune 18, 2013

The average woman will buy 469 pairs of shoes in her lifetime with an overall price of about $25,000. According to a survey by Today’s Daily Express, women own about 19 pairs of shoes — three pairs with heels, five pairs of sandals or wedges, three pairs of boots, and three pairs of “going out”… Read More on Top 3 Reasons Designer Shoes Need to be Packed Properly

Jun112013
Stockphoto: New Trend newspaper

Social Media and The Omni-Channel

TrendsJune 11, 2013

  The omni-channel has been a buzzword in retail for several years. Once online shopping began to get big, the idea of integrating all of the different sales channels made sense. The omni-channel theory is: go where the customers are. But, these days the customer isn’t just “online,” “mobile” and “in-store” anymore. They are on… Read More on Social Media and The Omni-Channel

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