When a person walks into a luxury department store, they are immersed with the smell of high-end perfume and fresh leather, and the look of the perfectly branded retail displays. When a luxury item is purchased, the store associate wraps the item in tissue paper, carefully places the item in a box… Read More on When Luxury Retail Packaging Doesn’t Meet Customer Expectations
When shoppers open their doors to luxury fashion, they enter a world where the brand identity and experience is upheld through every aspect of the retailer’s exclusivity. The presentation of an item through the digital screen is one thing, but the look of the product as it is placed into the customer’s hand is the… Read More on The Art and Skill of Packaging Luxury Items
As the luxury retail business begins to bounce back after the recession, retailers and brands can now redirect their focus on developing and building customer relationships by keeping up with the latest trends in luxury retail management. Knowing the latest trends allows you to successfully market your products to luxury retail shoppers. Here is our… Read More on 4 Biggest Trends in Luxury Retail Management
The average woman will buy 469 pairs of shoes in her lifetime with an overall price of about $25,000. According to a survey by Today’s Daily Express, women own about 19 pairs of shoes — three pairs with heels, five pairs of sandals or wedges, three pairs of boots, and three pairs of “going out”… Read More on Top 3 Reasons Designer Shoes Need to be Packed Properly
The omni-channel has been a buzzword in retail for several years. Once online shopping began to get big, the idea of integrating all of the different sales channels made sense. The omni-channel theory is: go where the customers are. But, these days the customer isn’t just “online,” “mobile” and “in-store” anymore. They are on… Read More on Social Media and The Omni-Channel
